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>> June 2008

Sales Diagonal - Give your sales team an edge on the competition
06/12/08

From the Book Jacket:

Thomas Edison is the greatest innovator in American history. Edison’s focus on practical accomplishment set the stage for America’s global leadership in innovation. Now, for the first time ever, Innovate Like Edison translates the best practices of this supreme American inventor into contemporary terms to help today’s leaders harness their own innovative potential.

With their unique insight and expertise, Michael Gelb and Sarah Miller Caldicott introduce a carefully researched, easy-to-apply system of five success secrets inspired by the creative methods of Edison himself. Presented in a step-by-step fashion, Innovate Like Edison provides the tools and strategies you need to compete and win in the business world and in everyday life. Whether you’re an amateur or an executive, Innovate Like Edison is an indispensable tool that will enable you to revamp and revitalize your own creative genius and thrive in today’s culture of innovation.

About the Authors:

Michael J. Gelb, is the world's leading authority on the application of genius thinking to personal and organizational development. He is a pioneer in the fields of creative thinking, accelerated learning, and innovative leadership. Gelb leads seminars for organizations such as BP, Nike, Merck, IBM, Microsoft, DuPont, and YPO. He brings more than 28 years of experience as a professional speaker, seminar leader and organizational consultant to his diverse, international clientele.

Sarah Miller Caldicott, a great grandniece of Thomas Edison and his second wife Mina Miller Edison, has been engaged in creativity and innovation throughout her life. Motivated by a family history of invention dating back five generations, Sarah began her 20-year career as a Marketing executive with brand-driven firms including Pepsico and Unilever.



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