Amid a wealth of products and services, customers hear one message again and again: "Your business isn't that important." How do companies send that message? By giving customers boring and uninspired service. An organization's commercial success is incumbent upon making customers feel valued. Customer Loyalty Guaranteed shows companies how to awaken the "spirit to serve" in every employee with:
- Seven customer service personalities that build unbreakable customer loyalty
- Leadership practices your organization must embrace to be a service superstar
- Ideas for maintaining remarkable service to retain customers over the long-term
Customer service gurus Chip R. Bell and John R. Patterson provide fresh ways to infuse your company with the passion that customers will connect to.
About the Authors:
Chip R. Bell is founder of the Dallas-based Chip Bell Group. One of the nation's leading experts on customer service, he helps organizations build customer loyalty. His previous books including Magnetic Service, Customers as Partners, and Managing Knock Your Socks off Service have been bestsellers.
John R. Patterson is president of the Atlanta-based Progressive Insights. His consulting practice helps organizations manage complex culture change built around customer and employee loyalty. His articles have appeared in Customer Relationship Management and Leadership Excellence.
